Activities that aid in digitally promoting a business through various online marketing channels are included in digital marketing services.
While it used to be possible to succeed by focusing on a single channel (such as SEO), this is no longer the case. You must use every marketing channel available if you want to succeed in the cutthroat online market.
Full-service digital marketing agencies Bangkok were created to meet the growing client demand. From SEO to paid campaign management and website development, a full-service digital marketing company in Thailand offers a wide range of services to its clients.
In this article, you’ll learn the most popular digital marketing services in Bangkok offered by agencies.
1. Search Engine Optimization (SEO)
Search engine optimization is the first item on the list. The most popular service provided by digital agencies is SEO, and many companies that provide digital marketing services begin by specializing in SEO.
This is because achieving high rankings in Google and other search engines using SEO is the most efficient method for driving organic traffic to your website.
The following are the top SEO services that businesses provide:
On-Page SEO: This type of service uses methods to make your content more user- and search engine-friendly. The user’s visibility, including written and visual content, is the main focus.
Technical SEO: Services that deal with technical elements like page speed, canonical URLs, SSL, schemas, and other components that aid search engines in understanding the
Off-Page SEO: Off-page SEO services or link-building services as they are widely known, deal with factors outside the boundaries of a website that can influence the ranking position of a website in the SERPS.
Local SEO: This type of service is most suited to local businesses. It deals with optimizing your website to appear in relevant local search results.
eCommerce SEO: Due to the rise of online shopping, this sector is now very popular. Making sure that your online store is appropriately optimized for keywords with a buying intent is what this process entails.
SEO Audits: An SEO Audit is a common SEO-related service. You can assess how closely a website adheres to SEO best practices using an SEO audit.
Before committing to a monthly SEO package, clients should hire an SEO services agency Bangkok to conduct an SEO audit to assess the caliber of their offerings.
2. Facebook Ads Management
- Facebook Ads Management is another well-liked service provided by marketing firms.
- A full digital marketing strategy must include both Facebook and Instagram.
- The following are some typical deliverables for Facebook Ads services:
- Running paid advertisements on Instagram and Facebook
- Curating content and advertising materials
- Increasing efficiency and cutting advertising costs
- Recurring reporting
- Using a product feed to set up shopping ads
- Conducting A/B tests to determine the most effective campaign types, audiences, and ad types
3. Social Media Marketing Services
Social media platforms offer pre-built communities and an engaged audience base, which greatly increases the effectiveness of targeting and advertising.
The following are some social media marketing facets that are becoming crucial components of digital agency services:
To create widely used content formats for various social media channels, copywriting and graphic design are used.
- Calendaring your content
- Developing a social media marketing plan
- Making customer personas and profiles
- Social media monitoring services to assess how the brand is currently perceived
- Using social media to implement influencer marketing and brand collaboration strategies
4. Google Ads Management
The platform to use for digital Google business advertising is Google Ads. The following digital marketing firms provide services for Google Ads:
- Launching campaigns
- Playing around with various ad formats
- Keeping track of and improving campaign performance
- Updating the campaign’s status
- Establishing shopping and retargeting campaigns
- Creating customer profiles and audience profiles
Different types of advertising are available through Google Ads, including display, search, discovery, shopping, video, and apps. The professionals at the agency can advise you on the kinds of ads that are effective for your company.
Consider becoming a Google Ads Partner if you intend to provide clients with management services for Google Ads.
5. Content Marketing Services
Content marketing is a crucial marketing strategy in a time when people are constantly consuming content in one form or another.
When people visit your website or app, the right content can increase traffic and, as a result, other important metrics.
The following key topics are covered by content marketing services:
- Content marketing establishing a content marketing strategy to meet a company’s content requirements
- Writing content Blogs, articles, stories, e-books, and white papers, among other things
- Content syndication selecting the appropriate platforms to spread your content on
- Mastery of keyword research and SEO-based writing techniques
- Development of online and social media campaigns
6. Link Building Services
The process of obtaining backlinks from other websites is referred to as link building.
This service is typically offered by an SEO expert or a digital marketing company that works to build links to your website.
The following link-building techniques are on the list of digital marketing services:
- Publishing content as a guest on other websites that are relevant to your website and including a link to it.
- Reaching out to other potential websites to request a link to your website is known as outreach.
- Contacting websites that have mentioned your brand but haven’t yet linked to it.
- Finding broken links and contacting webmasters with substitutes is known as “broken link building.”
- Establishing connections with pertinent websites in order to exchange links.
7. Email Marketing Services
A great way to get leads, orders, and feedback, and to connect with your community is through email marketing. Email marketing can generate significant profits for your company if it is professionally designed and carried out.
The full spectrum of email marketing is covered by the services provided by digital agencies, from creation to delivery. For email marketing, it’s important to concentrate on a few key areas, including:
- Building a mailing list and expanding it
- Automating and implementing email marketing flows
- Building communities and sending interesting emails
- Monitoring and reporting email performance
- Developing strategies for larger email lists that are affordable
These are some of the services that an SEO services agency in Bangkok offers to boost your online visibility.
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