Suppose you are professionally dedicated to SEO positioning, or you want to improve the visibility of your website in the main search engines. In that case, you are interested in continuing to read this article. In it, you are going to see how to get your blog entries to rank for one or more keywords in the top positions of Google quickly. With this, you will be able to attract quality traffic. Being understood as such, those visits that offer us the most possibilities of generating conversions. Read this exciting and informative article by SKPArticles on how to write an SEO friendly article.
Decide which keyword should be optimized.
Before starting to write the post, you have to determine which keyword you intend to rank for.
The first point of SEO optimization is to perform an audit of the keywords that best define the service or product offered by our website or ecommerce. At this point, you will know which are the best-positioned keywords on our website, the ones that generate the most traffic, their trend and you will determine which are the keywords that can attract the most traffic to our site. Once this point has been analyzed, in the blog’s content strategy, you will define the keywords that you will work on in each article, according to our SEO positioning objectives.
Learn More: What’s SEO Copywriting? Way to Write Content and Optimize for Google
Anatomy of an SEO article
The next step is to develop the content structure. At this point, you must organize the information and take advantage of the subtitles (H2, H3 and H4). It is advisable to write paragraphs of three to five lines. And every three paragraphs, include an H2. Technically, an article must have a clean and harmonious structure. For this, there are the following resources for SEO Friendly article:
Subtitles: There are several levels. There is the H1, which is the title of the note. H2, which are the primary subtitles and under which we can develop the H3.
Bold: Bold is used to highlight the most essential ideas in the content. Also, if that piece of text has the keyword, it will add a grain of sand to the subject of SEO positioning.
Bullets: Bullets are beautiful to readers. They usually represent a visual break and help you digest the content easily.
Importance of the first paragraph in SEO writing
You will find very little on the internet about the importance of the first paragraph in SEO articles. But certainly, that piece of text is what grabs the reader. It would help if you made it attractive, dynamic and creative. Also, it must contain the chosen keyword.
Be careful with the subtitles!
Although we mentioned them before, there is more to say about the subtitles. When Google’s “spiders” search for information to build the list of results, they crawl the keywords in the H1, H2 and H3. Thus they measure the level of agreement with the user’s query and the quality of the content.
The ideal amount of text in SEO copywriting.
According to Hubspot research, the articles that lead the first page of Google have an average of 1890 words. However, the algorithm prioritizes quality content. If your article is 2000 words long but does not add novelty or relevance, then it will be overshadowed by others.
Keyword density refers to the percentage of times you must repeat the keyword in the text, about the total number of words. Long ago, iterating over and over again on the keyword was essential for suitable positioning. However, the rules changed. Now the priority is the quality of content.